SALEM - If you have a pickup, prized SUV or other vehicle that you want added protection for then a Line-X Protective Coating distributor operating out of Phantom Auto Works in downtown Salem can help.
Based on Tower Road south of Salem, Justin Fraser owns the franchise that is also easy to reach through Phantom Auto Works owned by his good friend Kevin Haines.
"We've known each other for for about 10 years," Haines said and worked together with Line-X Protective Coating since Fraser bought into the company in July.
Fraser ran a mechanic's shop and had performed work for Haines.
"He did quite a bit of business for us," Haines said. "We opened up here and he started buying here. He mentioned wanting to get a franchise and I suggested spraying bedliners."
That's all it took, the power of suggestion and Fraser brightly packaged Line-X products began appearing on Tower Road.
Line-X is a premier name in the aftermarket and Fraser even managed to get his white Chevy Tahoe featured on the Line-X corporate calendar for May of 2013.
While Phantom Auto Works does the undercarriage with lift kits, mud protectors and big wheels, Line-X Protective Coatings is a natural as far as a finishing touch for a bedliner.
But Haines pointed out, "A lot of guys are doing just the rocker panels ... it's definitely a truck market."
They're looking to grab the attention of shale boom employees, men and women who work on the oil and gas rigs and appreciate a good truck, protecting it, making it look good and touching it up.
The vehicle surface is given the treatment to about the roughness of 80-grit sandpaper, Haines explained, before the non-slip surface is applied. "It's pretty aggressive," he said.
The Line-X website ad says rust, corrosion, big rocks or abrasion, bring it on.
Fraser said applying the protective coating can be completed in a day. "Drop it off in the morning and it will be ready to go the same day," he said, adding he expects to add a rust-proofing service in January.
For more information, contact Fraser at 330-257-3698 or email him at: firstname.lastname@example.org.
Larry Shields can be reached at email@example.com